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McPherson's Limited
McPherson's Limited is a Public Company that generates the majority of its income from the Cosmetics and Toiletry Wholesaling industry. In 2025 the company generated total revenue of $138,973,000 including sales and other revenue. In 2025 McPherson's Limited had 264 employees including employees from all subsidiaries under the company's control. The Chief Executive of McPherson's Limited is Mr Brett Charlton whose official title is Chief Executive Officer & Managing Director. The Chairman of McPherson's Limited is Mr Ari Mervis whose official title is Independent Non-Executive Chairman. McPherson's Limited is a wholesaler of health, beauty and household products across Australasia. The company sources the majority of its goods from Asian-based suppliers via its offices in Hong Kong and China. McPherson's owns the following brands: Dr. LeWinn’s A’kin Manicare Lady Jayne Swisspers Multix Fusion Health Oriental Botanicals Moosehead MaseurMcPherson’s also manages a small number of brands for agency partners.
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What's included in this industry analysis
IBISWorld's research coverage on the McPherson's Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
McPherson's Limited, trading as McPherson's Limited, operates under the ABN 98 004 068 419 and was incorporated on 20 August 1913. McPherson's Limited trades on the Australian Securities Exchange under the ticker code ASX:MCP. McPherson's Limited primarily operates in the Household Appliance Wholesaling industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within McPherson's Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents McPherson's Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which McPherson's Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of McPherson's Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines McPherson's Limited’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of McPherson's Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by McPherson's Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of McPherson's Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is McPherson's Limited?
McPherson's Limited is a wholesaler of health, beauty and household products across Australasia. The company sources the majority of its goods from Asian-based suppliers via its offices in Hong Kong and China. McPherson's owns the following brands: Dr. LeWinn’s A’kin Manicare Lady Jayne Swisspers Multix Fusion Health Oriental Botanicals Moosehead MaseurMcPherson’s also manages a small number of brands for agency partners.
What industry does McPherson's Limited operate in?
McPherson's Limited, trading as McPherson's Limited, is a Public Company that generates the majority of its income from the Household Appliance Wholesaling industry in Australia.
Where is McPherson's Limited located?
Murray Cod Australia Limited company is based at 105 Vanessa Street, Kingsgrove, New South Wales, Australia.
Who is the CEO of McPherson's Limited?
The Chief Executive Officer & Managing Director of McPherson's Limited is Ari Mervis and the Chief Executive Officer & Managing Director is Brett Charlton.
What was McPherson's Limited’s revenue in 2025?
In 2025, McPherson's Limited generated total revenue of approximately $139.0 million.
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