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Pacific Smiles Group Limited
Pacific Smiles is a Public Company that generates the majority of its income from the Dental Services industry. In 2025 the company generated total revenue of $196,698,000 including sales and other revenue. In 2025 Pacific Smiles had 1,571 employees including employees from all subsidiaries under the company's control. The Chief Executive of Pacific Smiles is Mr Phil McKenzie whose official title is Managing Director & Chief Executive Officer. The Chairman of Pacific Smiles is Ms Zita Peach whose official title is Non-Executive Chairman. Pacific Smiles Group Limited operates dental centres at which independent dentists practice, providing clinical treatments and services. The company operates in the Australian Capital Territory, New South Wales, Victoria, and Queensland and has over 120 dental centres under the Pacific Smiles and nib brands. Pacific Smiles also has a Managed Services Agreement with HBF to operate dental centres on their behalf in Western Australia. Pacific Smiles Group derives revenue from fees charged to dentists that operate out of its facilities and in return provide resources including: Fully equipped and maintained surgeries, reception areas and sterilisation areas Procurement and stocking of consumables Centre management and front-office reception services Electronic patient management systems and administrative services Co-ordination and negotiation of arrangements with private health insurers HICAPS (health fund on the spot claiming) Head office support which includes compliance, human resources, practitioner services and administration IT systems and marketing services
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What's included in this industry analysis
IBISWorld's research coverage on the Pacific Smiles Group Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Pacific Smiles Group Limited, trading as Pacific Smiles, operates under the ABN 42 103 087 449 and was incorporated on 06 December 2002. Pacific Smiles Group Limited trades on the Australian Securities Exchange under the ticker code ASX:PSQ. Pacific Smiles Group Limited primarily operates in the Dental Services industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Pacific Smiles Group Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Pacific Smiles Group Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Pacific Smiles Group Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Pacific Smiles Group Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Pacific Smiles Group Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Pacific Smiles Group Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Pacific Smiles Group Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Pacific Smiles Group Limited?
Pacific Smiles Group Limited operates dental centres at which independent dentists practice, providing clinical treatments and services. The company operates in the Australian Capital Territory, New South Wales, Victoria, and Queensland and has over 120 dental centres under the Pacific Smiles and nib brands. Pacific Smiles also has a Managed Services Agreement with HBF to operate dental centres on their behalf in Western Australia. Pacific Smiles Group derives revenue from fees charged to dentists that operate out of its facilities and in return provide resources including: Fully equipped and maintained surgeries, reception areas and sterilisation areas Procurement and stocking of consumables Centre management and front-office reception services Electronic patient management systems and administrative services Co-ordination and negotiation of arrangements with private health insurers HICAPS (health fund on the spot claiming) Head office support which includes compliance, human resources, practitioner services and administration IT systems and marketing services
What industry does Pacific Smiles Group Limited operate in?
Pacific Smiles Group Limited, trading as Pacific Smiles, is a Public Company that generates the majority of its income from the Dental Services industry in Australia.
Where is Pacific Smiles Group Limited located?
Murray Cod Australia Limited company is based at 6 Molly Morgan Drive, Greenhills, New South Wales, Australia.
Who is the CEO of Pacific Smiles Group Limited?
The OPERATIONS DECISION MAKER of Pacific Smiles Group Limited is Allanna Ryan and the OPERATIONS DECISION MAKER is Paul Robertson.
What was Pacific Smiles Group Limited’s revenue in 2025?
In 2025, Pacific Smiles Group Limited generated total revenue of approximately $196.7 million.
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