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Prime Super
Prime Super is a Trust that generates the majority of its income from the Superannuation Funds industry. In 2024 the company generated total revenue of $677,593,000 including sales and other revenue. The exact number of employees for this organisation is not available. The Chief Executive of Prime Super is Ms Raelene Seales whose official title is Chief Executive Officer. The Chairman of Prime Super is Mr Nigel Alexander whose official title is Independent Chairman. Prime Super provides superannuation and insurance coverage, targeting employers and employees operating in rural and regional areas of Australia. Prime Super provides the following investment options: My Super Balanced Conservative Managed growth Alternatives Income Focused SRIFunds are invested across a range of asset classes including: Australian Shares International Shares Property Fixed Interest CashPrime Super also offers personal insurance held within super, including death, total & permanent disability and income protection insurance.
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What's included in this industry analysis
IBISWorld's research coverage on the Prime Super includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Prime Super, trading as Prime Super, operates under the ABN 60 562 335 823 and was incorporated on 17 June 1999. Prime Super primarily operates in the Superannuation Funds industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Prime Super, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Prime Super’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Prime Super operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Prime Super’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines Prime Super’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Prime Super, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Prime Super. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Prime Super’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Prime Super?
Prime Super provides superannuation and insurance coverage, targeting employers and employees operating in rural and regional areas of Australia. Prime Super provides the following investment options: My Super Balanced Conservative Managed growth Alternatives Income Focused SRIFunds are invested across a range of asset classes including: Australian Shares International Shares Property Fixed Interest CashPrime Super also offers personal insurance held within super, including death, total & permanent disability and income protection insurance.
What industry does Prime Super operate in?
Prime Super, trading as Prime Super, is a Private Company that generates the majority of its income from the Superannuation Funds industry in Australia.
Where is Prime Super located?
Murray Cod Australia Limited company is based at 500 Collins Street, Melbourne, Victoria, Australia.
Who is the CEO of Prime Super?
The Chief Executive Officer of Prime Super is Nigel Alexander and the Chief Executive Officer is Raelene Seales.
What was Prime Super’s revenue in 2025?
In 2025, Prime Super generated total revenue of approximately $677.6 million.
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