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PRT Company Limited
Prime Media is a Public Company that generates the majority of its income from the Free-to-Air Television Broadcasting industry. In 2024 the company generated total revenue of $4,000 including sales and other revenue. The exact number of employees for this organisation is not available. The Chief Executive of Prime Media is Mr Ian Audsley whose official title is Chief Executive Officer. The Chairman of Prime Media is Mr Peter Landos whose official title is Chair. Prime Media Group Limited owns and operates free-to-air commercial television broadcasting services in regional areas of Australia. The company's programming is predominantly supplied through an affiliation agreement with the Seven Network. Production includes local news services each weeknight, news specials and advertising generation services. Prime Media Group broadcasts Nine Entertainment programming to Mildura and regional Western Australia via a free-to-air commercial television licence that it owns jointly with WIN Television. Prime Media Group Limited is also involved in television program production, outside broadcast production, out-of-home digital advertising through Prime Digital Media, PRIME7 and Seven Network affiliate sales. The company broadcasts those channels to regional areas within NSW, the ACT, the Gold Coast, Victoria and Western Australia.
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What's included in this industry analysis
IBISWorld's research coverage on the PRT Company Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
PRT Company Limited, trading as , operates under the ABN and was incorporated on . PRT Company Limited trades on the Australian Securities Exchange under the ticker code ASX:PRT. PRT Company Limited primarily operates in the Free-to-Air Television Broadcasting industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within PRT Company Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents PRT Company Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which PRT Company Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of PRT Company Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of PRT Company Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by PRT Company Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of PRT Company Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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