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Samsung Electronics Australia Pty Ltd
Samsung Electronics Australia is a Proprietary Company that generates the majority of its income from the Household Appliance Wholesaling industry. In 2024 the company generated total revenue of $2,908,165,000 including sales and other revenue. In 2024 Samsung Electronics Australia had 245 employees including employees from all subsidiaries under the company's control. The Chief Executive of Samsung Electronics Australia is Mr Changhun Choi whose official title is Managing Director. The Chairman of Samsung Electronics Australia is either not applicable or not available. Samsung Electronics Australia imports, wholesales and markets Samsung branded products. The company divides its products into the following categories: Mobile Phone - Offers Smartphones, Tablets, Watches, Galaxy Buds, Accessories, and One UI. TV, Audio and Video - Offers products including TVs, Lifestyle TVs, TV Accessories, Sound Devices, and Business TVS. Home Appliances and Smart Home - Offers Refrigerators, Laundry, Vacuum Cleaners, Cooking Appliances, Dishwashers, Air Purifiers, Air Conditioners, Home Appliance Accessories, SmartThings Products, Home Monitoring, and Clothing Care. Displays and Computing - Offers Computer Monitors, Smart Displays, Smart LED Displays, Commercial TVs, and Memory and Storage. Computing - Offers IT - Offers monitors, displays and memory & storage products.Samsung also offers applications such as Samsung Pay, Samsung Health and Samsung DeX.
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What's included in this industry analysis
IBISWorld's research coverage on the Samsung Electronics Australia Pty Ltd includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Samsung Electronics Australia Pty Ltd, trading as Samsung Electronics Australia, operates under the ABN 63 002 915 648 and was incorporated on 12 April 1985. Samsung Electronics Australia Pty Ltd primarily operates in the Telecommunications and Other Electrical Goods Wholesaling industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Samsung Electronics Australia Pty Ltd, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Samsung Electronics Australia Pty Ltd’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Samsung Electronics Australia Pty Ltd operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Samsung Electronics Australia Pty Ltd’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines Samsung Electronics Australia Pty Ltd’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Samsung Electronics Australia Pty Ltd, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Samsung Electronics Australia Pty Ltd. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Samsung Electronics Australia Pty Ltd’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Samsung Electronics Australia Pty Ltd?
Samsung Electronics Australia imports, wholesales and markets Samsung branded products. The company divides its products into the following categories: Mobile Phone - Offers Smartphones, Tablets, Watches, Galaxy Buds, Accessories, and One UI. TV, Audio and Video - Offers products including TVs, Lifestyle TVs, TV Accessories, Sound Devices, and Business TVS. Home Appliances and Smart Home - Offers Refrigerators, Laundry, Vacuum Cleaners, Cooking Appliances, Dishwashers, Air Purifiers, Air Conditioners, Home Appliance Accessories, SmartThings Products, Home Monitoring, and Clothing Care. Displays and Computing - Offers Computer Monitors, Smart Displays, Smart LED Displays, Commercial TVs, and Memory and Storage. Computing - Offers IT - Offers monitors, displays and memory & storage products.Samsung also offers applications such as Samsung Pay, Samsung Health and Samsung DeX.
What industry does Samsung Electronics Australia Pty Ltd operate in?
Samsung Electronics Australia Pty Ltd, trading as Samsung Electronics Australia, is a Private Company that generates the majority of its income from the Telecommunications and Other Electrical Goods Wholesaling industry in Australia.
Where is Samsung Electronics Australia Pty Ltd located?
Murray Cod Australia Limited company is based at 3 Murray Rose Avenue, Sydney olympic park, New South Wales, Australia.
Who is the CEO of Samsung Electronics Australia Pty Ltd?
The Managing Director of Samsung Electronics Australia Pty Ltd is Not Available and the Managing Director is Changhun Choi.
What was Samsung Electronics Australia Pty Ltd’s revenue in 2025?
In 2025, Samsung Electronics Australia Pty Ltd generated total revenue of approximately $2.9 billion.
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