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Serko Limited
Serko is a Public Company that generates the majority of its income from the Travel Agency and Tour Arrangement Services industry. In 2025 the company generated total revenue of $85,341,000 including sales and other revenue. In 2025 Serko had 421 employees including employees from all subsidiaries under the company's control. The Chief Executive of Serko is Mr Darrin Grafton whose official title is Chief Executive Officer & Co-Founder. The Chairman of Serko is Ms Claudia Batten whose official title is Independent Non-Executive Chair. Serko Limited provides an online corporate travel and expense management technology for businesses to better manage employee travel expenses. The company’s primary offering is Zeno, an online travel platform that delivers traveler satisfaction, cost control and travel policy compliance. Zeno collates air, hotel, and ground transport options plus low-cost carriers, aggregators like Expedia or Booking.com, or direct suppliers. Travelers receive a wide range of travel choices at any price point, while observing company travel policy and preferred vendors.
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What's included in this industry analysis
IBISWorld's research coverage on the Serko Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Serko Limited, trading as Serko, operates under the ABN and was incorporated on 05 April 2007. Serko Limited trades on the Australian Securities Exchange under the ticker code ASX:SKO. Serko Limited primarily operates in the Travel Agency and Tour Arrangement Services industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Serko Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Serko Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Serko Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Serko Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines Serko Limited’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Serko Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Serko Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Serko Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Serko Limited?
Serko Limited provides an online corporate travel and expense management technology for businesses to better manage employee travel expenses. The company’s primary offering is Zeno, an online travel platform that delivers traveler satisfaction, cost control and travel policy compliance. Zeno collates air, hotel, and ground transport options plus low-cost carriers, aggregators like Expedia or Booking.com, or direct suppliers. Travelers receive a wide range of travel choices at any price point, while observing company travel policy and preferred vendors.
What industry does Serko Limited operate in?
Serko Limited, trading as Serko, is a Public Company that generates the majority of its income from the Travel Agency and Tour Arrangement Services industry in Australia.
Where is Serko Limited located?
Murray Cod Australia Limited company is based at 125 The Strand, Parnell, New Zealand, New Zealand.
Who is the CEO of Serko Limited?
The Chief Executive Officer & Co-Founder of Serko Limited is Claudia Batten and the Chief Executive Officer & Co-Founder is Darrin Grafton.
What was Serko Limited’s revenue in 2025?
In 2025, Serko Limited generated total revenue of approximately $85.3 million.
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