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AU 513358 | Enterprise Profile

Southern Cross Pet Insurance Limited

IW
IBISWorld Research Department
Analyst Australia

Southern Cross Pet Insurance is a Public Company that generates the majority of its income from the General Insurance industry. In 2023 the company generated total revenue of $33,622,000 including sales and other revenue. The exact number of employees for this organisation is not available. The Chief Executive of Southern Cross Pet Insurance is Mr Anthony McPhail whose official title is Chief Executive Officer. The Chairman of Southern Cross Pet Insurance is either not applicable or not available. Southern Cross Pet Insurance Limited provides pet insurance within New Zealand. The company is also a partner of the New Zealand Veterinary Association. The company offers the following plans: PetCare for pets between the ages of 8 weeks to 6 years old Accipet for pets at any age

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What's included in this industry analysis

IBISWorld's research coverage on the Southern Cross Pet Insurance Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.

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Company Details

What’s this enterprise profile about?

Southern Cross Pet Insurance Limited, trading as Southern Cross Pet Insurance, operates under the ABN and was incorporated on 07 March 1991. Southern Cross Pet Insurance Limited trades on the Australian Securities Exchange under the ticker code ASX:. Southern Cross Pet Insurance Limited primarily operates in the General Insurance industry in Australia.

Key Personnel

What’s included in the Key Personnel chapter?

The Key Personnel chapter outlines the principal leadership positions within Southern Cross Pet Insurance Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.

Financials

What’s included in the Financials chapter?

The Financials chapter presents Southern Cross Pet Insurance Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.

Growth & Ratios

What’s included in the Growth & Rations chapter?

The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.

Operating Segments

What’s included in the Operating Segments chapter?

The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Southern Cross Pet Insurance Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.

Competitor Benchmarking

What’s included in the Competitor Benchmarking chapter?

The Competitor Benchmarking chapter includes a comparative assessment of Southern Cross Pet Insurance Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.

Industries of Operation

What’s included in the Industries of Operation chapter?

The Industries of Operation chapter outlines Southern Cross Pet Insurance Limited’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.

Shareholders

What’s included in the Shareholders chapter?

The Shareholders chapter provides a breakdown of the ownership structure of Southern Cross Pet Insurance Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.

Subsidiaries

What’s included in the Subsidiaries chapter?

The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Southern Cross Pet Insurance Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.

History

What’s included in the History chapter?

The History chapter presents a overview of Southern Cross Pet Insurance Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.

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Frequently Asked Questions

What is Southern Cross Pet Insurance Limited?

Southern Cross Pet Insurance Limited provides pet insurance within New Zealand. The company is also a partner of the New Zealand Veterinary Association. The company offers the following plans: PetCare for pets between the ages of 8 weeks to 6 years old Accipet for pets at any age

What industry does Southern Cross Pet Insurance Limited operate in?

Southern Cross Pet Insurance Limited, trading as Southern Cross Pet Insurance, is a Public Company that generates the majority of its income from the General Insurance industry in Australia.

Where is Southern Cross Pet Insurance Limited located?

Murray Cod Australia Limited company is based at 155 Fanshawe Street, Auckland, New Zealand, New Zealand.

Who is the CEO of Southern Cross Pet Insurance Limited?

The Chief Executive Officer of Southern Cross Pet Insurance Limited is Not Available and the Chief Executive Officer is Anthony McPhail.

What was Southern Cross Pet Insurance Limited’s revenue in 2025?

In 2025, Southern Cross Pet Insurance Limited generated total revenue of approximately $33.6 million.

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