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Super Retail Group Limited
Super Retail Group is a Public Company that generates the majority of its income from the Sport and Camping Equipment Retailing industry. In 2025 the company generated total revenue of $4,078,800,000 including sales and other revenue. In 2025 Super Retail Group had 15,981 employees including employees from all subsidiaries under the company's control. The Chief Executive of Super Retail Group is Mr Anthony Heraghty whose official title is Group Managing Director & Chief Executive Officer. The Chairman of Super Retail Group is Ms Judith Swales whose official title is Independent Non-Executive Chair. Super Retail Group Limited is a retailer of automotive parts, tools, equipment and accessories; boating, camping, fishing and outdoor apparel and equipment; and sporting equipment and apparel. The company retails and operates through the following brands: Supercheap AutoSupercheap Auto retails and distributes automotive parts and accessories, tools and equipment. The firm operates stores across Australia and New Zealand. BCF - Boating, Camping and FishingThis division retails and distributes boating, camping and fishing equipment from physical and online stores. BCF's products include a range of lures, tackle boxes, rods, reels and fishing nets, tents, hiking equipment and gear. Rebel SportRebel Sport retails a range of branded sporting and leisure goods, such as fitness and sports equipment, apparel and associated accessories. MacpacMacpac retails and distributes outdoor apparel and equipment catering to mountain climbers, campers, and hikers.
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What's included in this industry analysis
IBISWorld's research coverage on the Super Retail Group Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Super Retail Group Limited, trading as Super Retail Group, operates under the ABN 81 108 676 204 and was incorporated on 08 April 2004. Super Retail Group Limited trades on the Australian Securities Exchange under the ticker code ASX:SUL. Super Retail Group Limited primarily operates in the Consumer Goods Retailing industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Super Retail Group Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Super Retail Group Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Super Retail Group Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Super Retail Group Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines Super Retail Group Limited’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Super Retail Group Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Super Retail Group Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Super Retail Group Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Super Retail Group Limited?
Super Retail Group Limited is a retailer of automotive parts, tools, equipment and accessories; boating, camping, fishing and outdoor apparel and equipment; and sporting equipment and apparel. The company retails and operates through the following brands: Supercheap AutoSupercheap Auto retails and distributes automotive parts and accessories, tools and equipment. The firm operates stores across Australia and New Zealand. BCF - Boating, Camping and FishingThis division retails and distributes boating, camping and fishing equipment from physical and online stores. BCF's products include a range of lures, tackle boxes, rods, reels and fishing nets, tents, hiking equipment and gear. Rebel SportRebel Sport retails a range of branded sporting and leisure goods, such as fitness and sports equipment, apparel and associated accessories. MacpacMacpac retails and distributes outdoor apparel and equipment catering to mountain climbers, campers, and hikers.
What industry does Super Retail Group Limited operate in?
Super Retail Group Limited, trading as Super Retail Group, is a Public Company that generates the majority of its income from the Consumer Goods Retailing industry in Australia.
Where is Super Retail Group Limited located?
Murray Cod Australia Limited company is based at 6 Coulthards Avenue, Strathpine, Queensland, Australia.
Who is the CEO of Super Retail Group Limited?
The Group Managing Director & Chief Executive Officer of Super Retail Group Limited is Judith Swales and the Group Managing Director & Chief Executive Officer is Anthony Heraghty.
What was Super Retail Group Limited’s revenue in 2025?
In 2025, Super Retail Group Limited generated total revenue of approximately $4.1 billion.
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