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AU 2810 | Enterprise Profile

Tourism Holdings Limited

IW
IBISWorld Research Department
Analyst Australia

Tourism Holdings is a Public Company that generates the majority of its income from the Passenger Car Rental and Hiring industry. In 2025 the company generated total revenue of $873,102,000 including sales and other revenue. In 2025 Tourism Holdings had 2,602 employees including employees from all subsidiaries under the company's control. The Chief Executive of Tourism Holdings is Mr Grant Webster whose official title is Chief Executive Officer. The Chairman of Tourism Holdings is Ms Cathy Quinn whose official title is Non-Executive Chair. Tourism Holdings Limited operates through three business divisions: Self Drive Experiences The company sells and rents motorhomes and recreational vehicles across New Zealand, Australia, the United States, Europe and the United Kingdom through the following brands: Maui Britz Mighty Road Bear RV Just Go El Monte RV MighwayDesign, Manufacturing & Sales The manufacture and design of motorhomes in New Zealand and Australia through its joint venture entity Action Manufacturing Limited. The company also sells motorhomes, caravans, campervans and related accessories through the RV Super Centre brand in New Zealand and Australia. Guided Experiences The company provides guided tourism experiences in New Zealand including bus tours, cave tours and water rafting experiences. This division operates through the following brands Kiwi Experience Waitomo Glowworm Caves Ruakuri Cave Aranui Cave Legendary Black Water Rafting Co Waitomo Homestead

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What's included in this industry analysis

IBISWorld's research coverage on the Tourism Holdings Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.

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Company Details

What’s this enterprise profile about?

Tourism Holdings Limited, trading as Tourism Holdings, operates under the ABN and was incorporated on 19 September 1984. Tourism Holdings Limited trades on the Australian Securities Exchange under the ticker code ASX:THL. Tourism Holdings Limited primarily operates in the Passenger Car Rental and Hiring industry in Australia.

Key Personnel

What’s included in the Key Personnel chapter?

The Key Personnel chapter outlines the principal leadership positions within Tourism Holdings Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.

Financials

What’s included in the Financials chapter?

The Financials chapter presents Tourism Holdings Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.

Growth & Ratios

What’s included in the Growth & Rations chapter?

The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.

Operating Segments

What’s included in the Operating Segments chapter?

The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Tourism Holdings Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.

Competitor Benchmarking

What’s included in the Competitor Benchmarking chapter?

The Competitor Benchmarking chapter includes a comparative assessment of Tourism Holdings Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.

Industries of Operation

What’s included in the Industries of Operation chapter?

The Industries of Operation chapter outlines Tourism Holdings Limited’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.

Shareholders

What’s included in the Shareholders chapter?

The Shareholders chapter provides a breakdown of the ownership structure of Tourism Holdings Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.

Subsidiaries

What’s included in the Subsidiaries chapter?

The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Tourism Holdings Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.

History

What’s included in the History chapter?

The History chapter presents a overview of Tourism Holdings Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.

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Frequently Asked Questions

What is Tourism Holdings Limited?

Tourism Holdings Limited operates through three business divisions: Self Drive Experiences The company sells and rents motorhomes and recreational vehicles across New Zealand, Australia, the United States, Europe and the United Kingdom through the following brands: Maui Britz Mighty Road Bear RV Just Go El Monte RV MighwayDesign, Manufacturing & Sales The manufacture and design of motorhomes in New Zealand and Australia through its joint venture entity Action Manufacturing Limited. The company also sells motorhomes, caravans, campervans and related accessories through the RV Super Centre brand in New Zealand and Australia. Guided Experiences The company provides guided tourism experiences in New Zealand including bus tours, cave tours and water rafting experiences. This division operates through the following brands Kiwi Experience Waitomo Glowworm Caves Ruakuri Cave Aranui Cave Legendary Black Water Rafting Co Waitomo Homestead

What industry does Tourism Holdings Limited operate in?

Tourism Holdings Limited, trading as Tourism Holdings, is a Public Company that generates the majority of its income from the Passenger Car Rental and Hiring industry in Australia.

Where is Tourism Holdings Limited located?

Murray Cod Australia Limited company is based at 470 Oruarangi Road, Auckland, New Zealand, New Zealand.

Who is the CEO of Tourism Holdings Limited?

The Chief Executive Officer of Tourism Holdings Limited is Cathy Quinn and the Chief Executive Officer is Grant Webster.

What was Tourism Holdings Limited’s revenue in 2025?

In 2025, Tourism Holdings Limited generated total revenue of approximately $873,1 million.

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