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There are xx employees in the Content Marketing industry in Australia, which is expected to decline at xx% over the next five years. Content marketing agencies develop and manage marketing campaigns that are aimed at capturing and retaining audiences, rather than promoting a specific product or service. Content marketers both produce and publish the content, and manage the commercial strategy around the content marketing campaigns.
Curious about what drives these trends? IBISWorld's Content Marketing in Australia industry coverage has got you covered.
Total value (#) and annual change from 2012 – 2030.
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There is 1,776 people employed in the Content Marketing in Australia as of 2026.
The number of people employed in the Content Marketing in Australia grew 6.1% on average over the five years between 2021 and 2026.
See our full analysis of the Content Marketing in Australia to understand if the industry employment is expected to grow or decline over the next five years.
The average Content Marketing in Australia business is 2.6 employees.
The average business in the Content Marketing in Australia now employs more workers than it did five years ago.
The revenue per employee for the average business in the Content Marketing in Australia has decreased in the last five years.