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There are xx businesses in the Content Marketing industry in Australia, which is expected to grow at xx% over the next five years. Content marketing agencies develop and manage marketing campaigns that are aimed at capturing and retaining audiences, rather than promoting a specific product or service. Content marketers both produce and publish the content, and manage the commercial strategy around the content marketing campaigns.
Curious about what drives these trends? IBISWorld's Content Marketing in Australia industry coverage has got you covered.
Total value (#) and annual change from 2012 – 2030.
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There is 677 Content Marketing in Australia businesses as of 2026, an increase of 2.9% from 2025.
The number of Content Marketing in Australia businesses has grown 8.7% per year on average over the five years between 2021 and 2026.
See our full analysis of the Content Marketing in Australia to understand if the mumber of bussinesses is expected to grow or decline over the next five years.