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There are xx businesses in the Public Relations Services industry in Australia, which is expected to grow at xx% over the next five years. Public relations agencies manage communication between an organisation and its public and stakeholders to promote favourable relationships and portray a desired image. This includes communication with the general public, employees, investors, customers, analysts, governments and other related parties. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.
Curious about what drives these trends? IBISWorld's Public Relations Services in Australia industry coverage has got you covered.
Total value (#) and annual change from 2012 – 2030.
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There is 498 Public Relations Services in Australia businesses as of 2026, an increase of 1.2% from 2025.
The number of Public Relations Services in Australia businesses has grown 1.2% per year on average over the five years between 2021 and 2026.
See our full analysis of the Public Relations Services in Australia to understand if the mumber of bussinesses is expected to grow or decline over the next five years.
The Public Relations Services in Australia has low market share concentration and the largest business is WPP AUNZ.