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Car Rental & Leasing in Germany Industry Data and Analysis
In the years before the pandemic, the car rental industry benefited enormously from the positive economic conditions in Germany and many other countries, which led to a significant increase in the number of business and private trips. These travel activities form the main business basis of the industry. However, the coronavirus pandemic has put an end to this positive development, even if the industry was able to save itself from a slump in sales by significantly increasing prices. Nevertheless, industry turnover fell by an average of 4.8% per year between 2020 and 2025. For the current year, IBISWorld is forecasting an increase in turnover of 4.7% to 30.9 billion euros.
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What's included in this industry analysis
IBISWorld's research coverage on the Car Rental & Leasing industry in Germany includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.
About this industry
What's this industry report about?
The Car Rental & Leasing industry in Germany operates under the WZ industry code N77.11DE. This sector comprises the short-term rental of vehicles with a maximum total weight of 3.5 tonnes. Like car sharing, operational leasing, i.e. medium-term car hire with the option for customers to exit at short notice, is also part of this sector. In contrast, the rental of motorbikes and caravans is not part of the industry, nor is the rental of motor vehicles with drivers. Related terms covered in the Car Rental & Leasing industry in Germany include operating/operating leasing, vans, carsharing, local public transport (public transport), global distribution system (gds) and new distribution capability (ndc).
What's included in this industry?
Products and services covered in Car Rental & Leasing industry in Germany include Regular car hire, Operating leasing and Car sharing and other services.
What companies are included in this industry?
Companies covered in the Car Rental & Leasing industry in Germany include Volkswagen AG, Mercedes-Benz Group AG and Bayerische Motoren Werke AG.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Car Rental & Leasing industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Car Rental & Leasing industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Car Rental & Leasing industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Car Rental & Leasing industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Car Rental & Leasing industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Car Rental & Leasing industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Car Rental & Leasing industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Car Rental & Leasing industry in Germany.
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Frequently Asked Questions
What is the market size of the Car Rental & Leasing industry in Germany in 2026?
The market size of the Car Rental & Leasing industry in Germany is €30.9bn in 2026.
How many businesses are there in the Car Rental & Leasing industry in Germany in 2025?
There are 3,723 businesses in the Car Rental & Leasing industry in Germany, which has grown at a CAGR of 4.3 % between 2020 and 2025.
How may import tariffs affect the Car Rental & Leasing industry in Germany?
The Car Rental & Leasing industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Car Rental & Leasing industry in Germany?
The Car Rental & Leasing industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Car Rental & Leasing industry in Germany grown or declined over the past 5 years?
The market size of the Car Rental & Leasing industry in Germany has been declining at a CAGR of 4.8 % between 2020 and 2025.
What is the forecast growth of the Car Rental & Leasing industry in Germany over the next 5 years?
Over the next five years, the Car Rental & Leasing industry in Germany is expected to grow.
What are the biggest companies in the Car Rental & Leasing industry in Germany?
The biggest companies operating in the Car Rental & Leasing industry in Germany are Volkswagen AG, Mercedes-Benz Group AG and Bayerische Motoren Werke AG
What does the Car Rental & Leasing industry in Germany include?
Regular car hire and Operating leasing are part of the Car Rental & Leasing industry in Germany.
Which companies have the highest market share in the Car Rental & Leasing industry in Germany?
The company holding the most market share in the Car Rental & Leasing industry in Germany is Volkswagen AG.
How competitive is the Car Rental & Leasing industry in Germany?
The level of competition is moderate and increasing in the Car Rental & Leasing industry in Germany.
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