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Car Rental & Leasing in Germany Industry Data and Analysis
The car hire sector has suffered several shocks in recent years – including the pandemic and the wars in Ukraine and Iran – which have led to volatile revenue trends. Business and private travel form the mainstay of the sector’s business. The coronavirus pandemic continued to restrict travel levels in 2021, although the sector was able to avoid a slump in revenue and increase its profits by implementing significant price rises. Nevertheless, industry revenue fell by an average of 8% per year between 2021 and 2026. For the current year, IBISWorld expects a slight decline in revenue of 0.1% to 33.2 billion euros.
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What's included in this industry analysis
IBISWorld's research coverage on the Car Rental & Leasing industry in Germany includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released June 2026.
About this industry
What's this industry report about?
The Car Rental & Leasing industry in Germany operates under the WZ industry code N77.11DE. This sector covers the short-term hire of motor vehicles with a maximum gross weight of 3.5 tonnes. Operational leasing – a medium-term motor vehicle hire arrangement offering the customer the option to terminate the contract at short notice – is, like car-sharing, also part of this sector. By contrast, the hire of motorbikes and caravans does not form part of the sector, nor does the hire of motor vehicles with a driver. Related terms covered in the Car Rental & Leasing industry in Germany include operating leases, small van, car sharing, car subscription and public local transport (öpnv).
What's included in this industry?
Products and services covered in Car Rental & Leasing industry in Germany include Standard car hire, Operating lease and Car-sharing and other services.
What companies are included in this industry?
Companies covered in the Car Rental & Leasing industry in Germany include Volkswagen AG, Bayerische Motoren Werke AG and Mercedes-Benz Group AG.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Car Rental & Leasing industry in Germany.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Car Rental & Leasing industry in Germany.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Car Rental & Leasing industry in Germany.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Car Rental & Leasing industry in Germany. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Car Rental & Leasing industry in Germany. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Car Rental & Leasing industry in Germany. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Car Rental & Leasing industry in Germany. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Car Rental & Leasing industry in Germany.
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Frequently Asked Questions
What is the market size of the Car Rental & Leasing industry in Germany in 2026?
The market size of the Car Rental & Leasing industry in Germany is €33.2bn in 2026.
How many businesses are there in the Car Rental & Leasing industry in Germany in 2026?
There are 3,619 businesses in the Car Rental & Leasing industry in Germany, which has declined at a CAGR of 0.6 % between 2021 and 2026.
How may import tariffs affect the Car Rental & Leasing industry in Germany?
The Car Rental & Leasing industry in Germany is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Car Rental & Leasing industry in Germany?
The Car Rental & Leasing industry in Germany is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Car Rental & Leasing industry in Germany grown or declined over the past 5 years?
The market size of the Car Rental & Leasing industry in Germany has been declining at a CAGR of 8.0 % between 2021 and 2026.
What is the forecast growth of the Car Rental & Leasing industry in Germany over the next 5 years?
Over the next five years, the Car Rental & Leasing industry in Germany is expected to grow.
What are the biggest companies in the Car Rental & Leasing industry in Germany?
The biggest companies operating in the Car Rental & Leasing industry in Germany are Volkswagen AG, Bayerische Motoren Werke AG and Mercedes-Benz Group AG
What does the Car Rental & Leasing industry in Germany include?
Standard car hire and Operating lease are part of the Car Rental & Leasing industry in Germany.
Which companies have the highest market share in the Car Rental & Leasing industry in Germany?
The company holding the most market share in the Car Rental & Leasing industry in Germany is Volkswagen AG.
How competitive is the Car Rental & Leasing industry in Germany?
The level of competition is moderate and increasing in the Car Rental & Leasing industry in Germany.
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