Business Environment Profiles - New Zealand
Wool production
Published: 27 February 2026
Key Metrics
Wool production
Total (2026)
115 Kilotonne
Annualized Growth 2021-26
-3.0 %
Definition of Wool production
Analyze the wider world in which businesses operate
We measure the upstream and downstream ramifications on thousands of industries so businesses can monitor their external operating environment. Explore membership options today.
Included in an IBISWorld Membership
Our industry reports include 35+ pages of data, analysis and charts, including:
-

Industry Financial Ratios -

Historical and Forecast Growth -

Industry Market Size -

Industry Major Players -

Profitability Analysis -

SWOT Analysis -

Industry Trends -

Industry Operating Conditions
IBISWorld Premium Data
You need a Membership for access
to this data.
-
Access to your choice of 632
industry reports -
Access to full library of 185
Business Environment Profiles
Premium Data
You need a Membership for
access to this data.
Recent Trends – Wool production
IBISWorld forecasts wool production to stabilise at 115.0 kilotonnes in 2025-26. Long-term declines in New Zealand's sheep population limit growth in wool production, particularly as many of New Zealand's sheep are also sold to meat processors instead of being kept for their wool. An ongoing trend has been the way farmers use the land. As profitability has increased for land used for forestry and dairy, many farmers have elected to reduce sheep numbers in favour of these trends, leading to a fall in wool production. Furthermore, drought conditions have compounded this and have contributed to a reduction in sheep flocks through the year ending June 2025, according to Beef + Lamb New Zealand. The exchange rate of the New Zealand dollar to the US dollar has been volatile throughout the current year, adding greater uncertainty to the wool production sector. This is because the United States is a major importer of New Zealand wool.
According to Beef + Lamb New Zealand, New Zealand was the third largest wool producer in the world in 2022-23 (latest data available). As of the year ending June 2024 (the latest data available), the number of sheep was 23.6 million, equivalent to 4.5 times the New Zealand population, according to Statistics New Zealand (Tatauranga Aotearoa). However, the total number of sheep in New Zealand has fallen over the period, following a downward trend since the 1980s. That's why domestic wool production has weakened over the past decade. The decrease in the total number of sheep in New Zealand has negatively affected wool production over the past few years.
Strong global demand for New Zealand beef and dairy has significantly influenced farmers' production choices, prompting a notable shift from sheep to cattle farming. While land-use change has cut both cattle and sheep numbers, the livestock sector has seen a stronger move away from the sheep farming due to lower product prices and reduced labour inputs. A shift away from wool to meat production due to rising lamb and mutton prices have led many farmers to prioritise sheep for slaughter rather than maintain them for wool, capitalising on higher meat market profitability. That's partly why wool production and sheep production have undergone opposite trajectories, as fewer sheep are retained for wool. The strategic pivot towards meat production and cattle farming affect current dynamics and may impose long-term implications for the wool industry, including supply shortages and potential price fluctuations. Overall, IBISWorld forecasts wool production to fall at an annualised 3.0% over the five years through 2025-26.
5-Year Outlook – Wool production
IBISWorld forecasts wool production to total 115.6 kilotonnes in 2026-27, representing a 0.5% ris...
Looking for IBISWorld Industry Reports?
Gain strategic insight and analysis on thousands of industries.