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There are xx businesses in the Advertising & Market Research Services industry in New Zealand, which is expected to decline at xx% over the next five years. Industry firms provide a range of advertising or market research products and services to clients. These services include creating advertising campaigns and materials; being involved in media buying and planning activities; providing market research services; and supplying statistical services. The industry excludes sales of advertising space in publications or broadcasts owned by the same firm.
Curious about what drives these trends? IBISWorld's Advertising & Market Research Services in New Zealand industry coverage has got you covered.
Total value (#) and annual change from 2012 – 2030.
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There is 1,886 Advertising & Market Research Services in New Zealand businesses as of 2026, an decrease of -0.2% from 2025.
The number of Advertising & Market Research Services in New Zealand businesses has grown 0.3% per year on average over the five years between 2021 and 2026.
See our full analysis of the Advertising & Market Research Services in New Zealand to understand if the mumber of bussinesses is expected to grow or decline over the next five years.
The Advertising & Market Research Services in New Zealand has low market share concentration and the largest business is WPP AUNZ.