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The market size of the Market Research & Public Opinion Polling industry in the UK is $xx.xx, which is expected to grow at xx% over the next five years. Market researchers investigate the behaviour, values and opinions of clients’ target markets, providing insights that allow them to better tailor their products, services and marketing. The industry also includes public opinion polling on political, economic and social issues. The primary users of market research are businesses, the media and political figures and parties. Targets include potential customers, actual customers, voters and other businesses and organisations.
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Total value ($) and annual change from 2012 – 2030.
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The market size of the Market Research & Public Opinion Polling in the UK is £6.8bn in 2026.
The market size of the Market Research & Public Opinion Polling in the UK increased 3.2% in 2026.
The market size of the Market Research & Public Opinion Polling in the UK has grown at a 5.6% CAGR between 2021 and 2026.
See our full analysis of the Market Research & Public Opinion Polling in the UK to understand if the industry market size is expected to grow or decline over the next five years.