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There are xx employees in the Billboard & Outdoor Advertising industry in the US, which is expected to decline at xx% over the next five years. This industry is composed of companies that create and design advertising materials for public display, including printed, painted or electronic displays. Operators may place the displays on billboards, panels, within transit vehicles, shopping malls, retail stores and other display structures or sites.
Curious about what drives these trends? IBISWorld's Billboard & Outdoor Advertising in the US industry coverage has got you covered.
Total value (#) and annual change from 2012 – 2030.
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There is 32,671 people employed in the Billboard & Outdoor Advertising in the US as of 2025.
The number of people employed in the Billboard & Outdoor Advertising in the US declined -1.6% on average over the five years between 2020 and 2025.
See our full analysis of the Billboard & Outdoor Advertising in the US to understand if the industry employment is expected to grow or decline over the next five years.
The average Billboard & Outdoor Advertising in the US business is 2.2 employees.
The average business in the Billboard & Outdoor Advertising in the US now employs less workers than it did five years ago.
The revenue per employee for the average business in the Billboard & Outdoor Advertising in the US has increased in the last five years.