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Recreational Vehicle Dealers in the US Industry Data and Analysis
Recreational vehicle dealers performed well at the beginning of the current period, but revenue has gradually trended downward as the market has normalized from its pandemic-era peak. Early in the period, elevated interest in RV travel and strong household finances supported robust sales, particularly for larger, higher-margin units. As time passed, however, many of the tailwinds that drove the initial surge faded. Pent-up demand, unusual savings patterns and the unique appeal of RVs as a socially distanced travel option fell, leaving dealers more exposed to typical cyclical pressures. At the same time, rising borrowing costs and persistent inflation have made large discretionary purchases harder to justify, especially for price-sensitive buyers considering premium models. A growing share of consumers are also meeting their outdoor and eco-tourism needs through existing RVs, used units, rentals and lower-priced towable models, rather than returning to dealers for new luxury vehicles. Overall, revenue has contracted at an estimated CAGR of 3.0% to $47.1 billion through the current period, including a 0.4% decline in 2026, where profit settled at 3.8%.
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What's included in this industry analysis
IBISWorld's research coverage on the Recreational Vehicle Dealers industry in the United States includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released July 2026.
About this industry
What's this industry report about?
The Recreational Vehicle Dealers industry in the United States operates under the NAICS industry code 44121. This industry sells new and used motor homes, campers and towable recreational vehicles (RVs). The industry also provides repair services and part sales. Some dealers may provide in-house financing options. Related terms covered in the Recreational Vehicle Dealers industry in the United States include recreational vehicle (rv), floor plan financing and towable trailers.
What's included in this industry?
Products and services covered in Recreational Vehicle Dealers industry in the United States include Class A RVs, Class B RVs and Class C RVs.
What companies are included in this industry?
Companies covered in the Recreational Vehicle Dealers industry in the United States include Camping World Holdings, Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Recreational Vehicle Dealers industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Recreational Vehicle Dealers industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Recreational Vehicle Dealers industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Recreational Vehicle Dealers industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Recreational Vehicle Dealers industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Recreational Vehicle Dealers industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Recreational Vehicle Dealers industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Recreational Vehicle Dealers industry in the United States.
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Frequently Asked Questions
What is the market size of the Recreational Vehicle Dealers industry in the United States in 2026?
The market size of the Recreational Vehicle Dealers industry in the United States is $47.1bn in 2026.
How many businesses are there in the Recreational Vehicle Dealers industry in the United States in 2026?
There are 8,372 businesses in the Recreational Vehicle Dealers industry in the United States, which has grown at a CAGR of 7.1 % between 2021 and 2026.
How may import tariffs affect the Recreational Vehicle Dealers industry in the United States?
The Recreational Vehicle Dealers industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Recreational Vehicle Dealers industry in the United States?
The Recreational Vehicle Dealers industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Recreational Vehicle Dealers industry in the United States grown or declined over the past 5 years?
The market size of the Recreational Vehicle Dealers industry in the United States has been declining at a CAGR of 3.0 % between 2021 and 2026.
What is the forecast growth of the Recreational Vehicle Dealers industry in the United States over the next 5 years?
Over the next five years, the Recreational Vehicle Dealers industry in the United States is expected to grow.
What are the biggest companies in the Recreational Vehicle Dealers industry in the United States?
The biggest company operating in the Recreational Vehicle Dealers industry in the United States is Camping World Holdings, Inc.
What does the Recreational Vehicle Dealers industry in the United States include?
Class A RVs and Class B RVs are part of the Recreational Vehicle Dealers industry in the United States.
Which companies have the highest market share in the Recreational Vehicle Dealers industry in the United States?
The company holding the most market share in the Recreational Vehicle Dealers industry in the United States is Camping World Holdings, Inc..
How competitive is the Recreational Vehicle Dealers industry in the United States?
The level of competition is moderate and increasing in the Recreational Vehicle Dealers industry in the United States.
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