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Retail Food Group Limited
RFG is a Public Company that generates the majority of its income from the Cafes and Coffee Shops industry. In 2025 the company generated total revenue of $148,031,000 including sales and other revenue. In 2025 RFG had 7,000 employees including employees from all subsidiaries under the company's control. The Chief Executive of RFG is Mr Matthew Marshall whose official title is Chief Executive Officer. The Chairman of RFG is Mr Peter George whose official title is Non-Executive Chairman. Retail Food Group operates franchise systems with over 2,400 stores across Australia, and overseas via international master licenses. The company manages the following brands and businesses: Donut King - A speciality doughnut and coffee chain operating over 300 outlets worldwide. Brumby's Bakery - A speciality bread and savoury retailer with approximately 250 stores in Australia, New Zealand and Papua New Guinea. Michel’s Patisserie - A speciality coffee and cake retailer with 91 outlets across Australia. Pizza Capers - A speciality gourmet pizza retailer with outlets throughout Australia. Crust Gourmet Pizza - A retailer of gourmet pizzas with outlets found across Australia, Singapore, and soon in the UK. Di Bella Coffee - A speciality coffee roaster, wholesaler and retailer, which produces more than 3600 tonnes of coffee and supplies over 3,000 cafes, restaurant, and clients in 37 countries. The Coffee Guy - A mobile coffee franchise in Australia and New Zealand. Cafe2U - A mobile cafe franchise with outlets found across Australia and New Zealand, South Africa and the UK. Gloria Jean's - A speciality coffee franchise with approximately 760 coffee houses in more than 55 countries across South Pacific, Asia, North America and Europe. Caffe Coffee - A mobile coffee franchise with 55 franchisees in Australia and New Zealand.
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What's included in this industry analysis
IBISWorld's research coverage on the Retail Food Group Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Retail Food Group Limited, trading as RFG, operates under the ABN 31 106 840 082 and was incorporated on 28 October 2003. Retail Food Group Limited trades on the Australian Securities Exchange under the ticker code ASX:RFG. Retail Food Group Limited primarily operates in the Fast Food and Takeaway Food Services industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Retail Food Group Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Retail Food Group Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Retail Food Group Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Retail Food Group Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines Retail Food Group Limited’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Retail Food Group Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Retail Food Group Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Retail Food Group Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Retail Food Group Limited?
Retail Food Group operates franchise systems with over 2,400 stores across Australia, and overseas via international master licenses. The company manages the following brands and businesses: Donut King - A speciality doughnut and coffee chain operating over 300 outlets worldwide. Brumby's Bakery - A speciality bread and savoury retailer with approximately 250 stores in Australia, New Zealand and Papua New Guinea. Michel’s Patisserie - A speciality coffee and cake retailer with 91 outlets across Australia. Pizza Capers - A speciality gourmet pizza retailer with outlets throughout Australia. Crust Gourmet Pizza - A retailer of gourmet pizzas with outlets found across Australia, Singapore, and soon in the UK. Di Bella Coffee - A speciality coffee roaster, wholesaler and retailer, which produces more than 3600 tonnes of coffee and supplies over 3,000 cafes, restaurant, and clients in 37 countries. The Coffee Guy - A mobile coffee franchise in Australia and New Zealand. Cafe2U - A mobile cafe franchise with outlets found across Australia and New Zealand, South Africa and the UK. Gloria Jean's - A speciality coffee franchise with approximately 760 coffee houses in more than 55 countries across South Pacific, Asia, North America and Europe. Caffe Coffee - A mobile coffee franchise with 55 franchisees in Australia and New Zealand.
What industry does Retail Food Group Limited operate in?
Retail Food Group Limited, trading as RFG, is a Public Company that generates the majority of its income from the Fast Food and Takeaway Food Services industry in Australia.
Where is Retail Food Group Limited located?
Murray Cod Australia Limited company is based at 35 Robina Town Centre Drive, Robina, Queensland, Australia.
Who is the CEO of Retail Food Group Limited?
The Chief Executive Officer of Retail Food Group Limited is Peter George and the Chief Executive Officer is Matthew Marshall.
What was Retail Food Group Limited’s revenue in 2025?
In 2025, Retail Food Group Limited generated total revenue of approximately $148.0 million.
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